Let’s now have a closer look at some of the common causes that result in planogram implementation failure. However, planogram implementation may not always be as accurate as it was planned-causing store layout errors, out-of stocks and unsatisfied customers. A well-designed planogram benefits retailers in multiple ways- better shelf space planning, reduced out-of-stocks, timely product replenishments, effective communication among team members and improved shopping experiences for customers. With planograms, retailers can be assured that the right product is available at the right place and time for improved customer attention.
Planograms are visual merchandising tools often used by retailers to know where products should be displayed on the shelf and how many facings should be allotted for each. Planogram is a practical tool that helps them in this direction.
With frequent changes in market trends and customer demands, retailers are optimizing every opportunity possible to create value for customers while maximizing revenue. In recent years, retail industry has become highly competitive and advanced.
